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How to get a website that wins work.
Straight answers on websites, marketing and sales for service businesses.
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14 guides in Websites

Having a Website vs Having a Website That Works: Which Does Your Business Have?
The short answer: having a website means your business exists online. Having a website that works means your website attracts the right people, builds trust, answers their questions, handles objections, and helps turn visitors into sales conversations. Most small and medium-sized businesses already have a website. That is not the problem. The problem is thatContinue reading “Having a Website vs Having a Website That Works: Which Does Your Business Have?”
Why Most UK Accountant Websites Don’t Bring In New Clients (And What Actually Works)
Why most UK accountant websites bring in nothing but spam, and what to fix on yours so the page starts pulling its weight in the practice.
Is Your Coaching Website Losing You Clients? Seven Things Most Coaches Get Wrong
Seven reasons your coaching website isn’t booking clients, and what to fix first. The fix is almost always the words, not a redesign.
How to Build a Consulting Website That Actually Wins Clients (Not Just Lists Your CV)
Most independent consultant websites are CV pages with better fonts. Here’s how to turn yours into a working sales tool that opens conversations.
Anatomy of a Homepage That Converts: What Every Service Business Website Should Have
What a service business homepage that actually wins enquiries looks like, section by section. The 5-second test, and what to fix first.

Small Business Website Packages in the UK: What’s Actually Included (And What’s Missing from Most)
Most UK website packages look the same on paper. The differences that matter are hidden in what they don’t include. Here’s an honest breakdown by tier.

Web Designers for UK Small Businesses: What to Look For (and What to Run From)
The honest guide to hiring a web designer as a UK small business owner. What to look for, red flags to run from, and 7 questions that tell you within 20 minutes.

WordPress vs Wix vs Squarespace: Which One Should a UK Small Service Business Actually Use?
The honest guide for UK solo service businesses choosing between WordPress, Wix and Squarespace. Real costs, clear fit, and the mistake most people make.

There’s No Such Thing as a Free Website
Those ‘free website in 7 days’ offers look like a saving. They’re actually a subscription trap. Here’s what you’re really signing up for.

What to Look for When Choosing a Web Designer (And What Should Send You Running)
Everyone’s got a portfolio. Everyone promises a smooth process. Here’s what actually matters when you’re choosing a web designer, and what should make you walk away.

Do You Actually Need a New Website? (Honest Answer)
Not every business needs a new website. Some need a refresh, some just need better copy, and some are fine as they are. Here’s how to tell.

What Makes a Great Small Business Website in 2026?
Most small business websites look fine but don’t actually do anything. Here’s what separates the ones that work from the ones that just sit there gathering dust.

How Much Should a Website Cost in 2026?
Nobody tells you what a website actually costs. You get a vague “it depends” or an agency quote that starts at £10,000. Here’s the full picture, with actual numbers.

Can I Just Build It Myself on Squarespace? (Honest Answer)
Yes, you can build it yourself. The tools are better than ever. But here’s the honest answer about when DIY is the right call — and when it isn’t.