Service Business Owners

Get more leads.
Book more calls.
Win more clients.

The Sales-Ready Website System™ gives you everything
you need to turn your DIY marketing efforts into
a consistently full sales pipeline every month

Discover the Package Book a Discovery Call

Win Consistent Clients

Build Credible Authority

See Consistent Growth

Top rated by my clients

With the right website & marketing system, you will:

Attract better leads

Your message and site finally line up so the right people click, book, and show up ready to buy.

Book more sales calls

A clear flow from LinkedIn to your website means you’re not chasing cold contacts anymore — they’re chasing you.

Close clients with confidence

Every part of your system supports the sale, so your calls feel structured, not stressful.

Build predictable income

With a joined-up setup doing the heavy lifting, you’ll know where your next clients are coming from month after month.

Clients using the Sales-Ready Website System have turned effort into results

They stopped guessing, fixed the leaks in their marketing, and now have a website that actually brings clients to them. Here’s what they’ve seen since switching to a system that works.

"As a new business I didn’t have the time or know-how to build a website, so Dave took it all off my plate — design, copy, and plenty of helpful feedback along the way. He was easy to work with, always on hand for questions, and the finished site looks great, feels professional, and makes it far easier to share what I do. I’ve already recommended him to others."

Will Colthup

Managing Director, BCENE

“Working with Dave at Northern Sauce was unbelievable. After years of frustration with other web designers, he delivered exactly what we needed — no hidden costs, no nonsense, just clear communication and genuine care. The whole process was simple and stress-free, and the finished website perfectly reflects our business. We’re proud to share it now, and I’d recommend Dave without hesitation.”

Rob Kneller

Managing Director, KIT365

"I’d just taken on a block of new clients and needed a professional online presence fast. Dave made the whole process easy, kept everything organised, and turned things around quickly. The new site looks slick, gets great feedback, and makes my business feel far more professional."

Luke Adams

Managing Director, LJ Adams Accounting

"I’d built a makeshift site on GoDaddy but it looked poor and was probably putting clients off. After rebranding I wanted something professional that matched the image of my business. Dave made the whole process easy — laid back, fast, and full of ideas I wouldn’t have thought of. The new site looks brilliant, works smoothly, saves me time with customers, and I’m now proud to share it. Worth every penny.”

Aaron May

Managing Director, The Oven Charmer

"My website and marketing strategy have been transformed - from a regrettable example of 'what not to do', to an absolute masterclass in best practice."

Jonathan Wensley

Managing Director, NextGen EHS

"We would 100% recommend Northern Sauce to anyone wanting a great website & we will continue to work with Northern Sauce for the foreseeable future! Great service, great support and always helpful"

Tom Smith

Managing Director, GPSBob

"We would 100% recommend Northern Sauce to anyone wanting a great website & we will continue to work with Northern Sauce for the foreseeable future! Great service, great support and always helpful"

Sanjay Mistry

Managing Director, Trackit247

"Before Northern Sauce, my site was clunky and dated. I needed a site that actually reflected my business and Northern Sauce totally nailed it. Dave was super easy to work with, he went above and beyond to be helpful, and he totally got my vibe. The end result is a website that feels exactly like me, but 10x more professional; one that I’m finally happy to share! Can’t recommend Dave enough! Don’t let his weird accent put you off, he’s proper mint!"

Carrie Bradley

Managing Director, Avatar IP Law

"We've had a great experience working with Northern Sauce. The team was really helpful and friendly and the website is great. We have already had some new customers find us through this. Northern Sauce helped us realise that a website needs to be so much more than something to just show a presence online."

Nat Merton

Managing Director, Kenworth Engineering

Your marketing isn’t broken — it’s just disconnected

You’re not short on effort. You’re posting, tweaking, testing, and chasing the next “quick fix” that might finally make it click.

But here’s what’s really going on: everything you’re doing lives in separate worlds.

→ Your LinkedIn content pulls one way, your website another.
→ Your message changes every few weeks because nothing feels quite right.
→ The leads that do show up aren’t ready to buy — they’re shopping around, stalling, or ghosting after the first call.

So you double down. Post more. Rebrand again. Try a new tool.
And every month, you end up back where you started — busy as hell, wondering why it still feels like guesswork.

This is what I call the Disconnected DIY Marketing Machine.

It looks productive from the outside, but under the hood it’s a noisy mess of effort that never compounds.
Every click, post, and conversation runs on its own little island, which means nothing builds momentum.

It’s not a motivation problem.
It’s a systems problem.

And that’s exactly what the Sales-Ready Website System was built to fix.

The Sales-Ready Website System™

This isn’t another marketing course or “funnel hack.”
It’s a full, done-for-you setup that joins the dots between your message, website, and sales flow so everything finally works together instead of fighting each other.

You’ll walk away with a site that sells, a message that lands, and a system that turns effort into income.

No fluff. No jargon. Just a clear structure that shows people who you are, what you do, and why they should book the call.

The result? A marketing machine that actually compounds, not collapses.

Discover the Package Book a Discovery Call

Ayup, I'm Dave 👋

I know what it’s like to be doing everything right and still feel stuck.
Posting every day, tweaking your site, wondering why the results never match the effort.

That’s exactly why I built the Sales-Ready Website System. To fix the stuff I wish someone had fixed for me years ago.

I’ve spent years helping service businesses turn chaotic, DIY marketing into systems that make sense and money.

Now it’s your turn to stop guessing, stop overcomplicating, and finally get a setup that sells for you.

Book a call

Ready to turn your marketing into a system that actually works?

You’ve done the hard graft. Now it’s time to make it pay off.
Get the structure, clarity, and setup you need to bring in leads, book calls, and win clients on repeat.

Ready to start?