Let’s cut to the chase. If you’re still hiding your prices, you’re actively losing leads, frustrating potential customers, and making life harder for your sales team.
And yet, this debate rages on. “Should we show pricing? Won’t it scare people off? What if competitors see it? What if we need to be flexible?”
Enough. This is not some deep, philosophical business dilemma—it’s a basic customer expectation in 2025.
If your pricing isn’t on your website, you’re forcing people to call, email, or fill out a form just to get a simple answer. And guess what? They won’t bother. They’ll just go to your competitor who does list their pricing.
So, let’s break down exactly why pricing transparency is a no-brainer and why businesses that hide pricing are only hurting themselves.
The modern buyer isn’t an idiot. They know when they’re being led into a sales funnel instead of getting straight answers.
Think about it—when you’re looking for a service or product online, what’s one of the first things you check?
✅ The price.
You don’t book a hotel, hire a freelancer, or even buy a cup of coffee without knowing what it costs. Why should your business be any different?
Hiding prices used to be a power move. Now? It’s just annoying.
Let’s be real—how many pointless sales calls have your team had where the lead had no idea what your pricing was and instantly checked out when they heard it?
It happens all the time.
Your sales team spends valuable time:
❌ Answering the same “how much does it cost?” question over and over.
❌ Handling objections from people who never had the budget to begin with.
❌ Trying to convince price-shocked leads that your service is worth it.
Now imagine if your pricing was clearly displayed on your website.
✅ No more wasting time on bad leads—only people who are already comfortable with your price will book calls.
✅ Your sales team can focus on closing deals, not filtering out the wrong people.
✅ You get better-quality leads—people who are informed, ready, and actually interested.
Time is money. Stop burning it by forcing your sales team to do a job your website should already be doing.
If you think not showing pricing gives you an edge, you’re dead wrong.
Here’s what actually happens:
Consumers reward transparency. They will always gravitate toward the business that makes life easier for them.
And let’s be honest—your competitors already know your pricing anyway. It’s not some state secret.
If a competitor wants to find out what you charge, they can:
Your competitors knowing your pricing is not the problem. Potential customers NOT knowing it is.
Whenever I have this discussion with business owners, I hear the same objections over and over.
Let’s break them down.
Great. So does everyone else.
That doesn’t mean you can’t give potential customers a starting point.
✅ Provide pricing tiers, rough estimates, or “starting from” prices.
✅ Use a pricing calculator if your pricing is complex.
✅ Offer a pricing guide download if you want to collect emails.
A ballpark figure is better than no figure at all.
If your price scares people away, they were never your customer.
Your pricing filters out the wrong leads and attracts the right ones.
Would you rather waste time on 100 bad-fit leads who ghost you after hearing the price… or get 20 high-quality leads who are ready to buy?
We covered this earlier, but let me say it again:
Your competitors already know your pricing. Your customers don’t. Which is the bigger problem?
Then update your website when you do. It’s not 1999—you’re not printing a brochure.
If you’re worried about changes, use phrasing like:
📌 “Prices start from…”
📌 “Typical projects range between…”
📌 “Custom pricing available—here’s what affects the cost…”
There’s always a solution.
Here’s a secret: “How much does [X] cost?” is one of the most Googled questions for any industry.
✅ If you answer that question on your website, you rank higher on search engines.
✅ More people find your site, organically—without ads.
✅ You get higher-intent traffic—people actively looking to buy.
Businesses that publish clear, well-structured pricing pages attract more leads simply because they answer the most important question upfront.
Google loves pricing transparency. So do your customers.
People don’t like uncertainty when making purchasing decisions.
When there’s no price:
❌ They assume they can’t afford it.
❌ They don’t want the awkward conversation of asking.
❌ They move on to a company that actually answers their question.
When there is a price:
✅ They feel in control.
✅ They can make an informed decision.
✅ They trust the business more.
Hiding pricing adds friction to the buying process. Remove it.
The decision to show pricing is simple:
Your website should work for you, not against you. Put your prices on it.
Want to optimise your site for better conversions? Let’s talk. Schedule a call with Northern Sauce today.
