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Get more sales from the marketing you’re already doing

All the time, effort and money you’re spending on social media, ads, SEO and all the rest of it is sending hard-earned traffic to a website that loses it.

I build websites that convert more of that traffic, so you get more leads, enquiries and revenue without spending a penny more on marketing…ching ching!

This is where it all goes down the pan

Your website ain’t all about you, y’know?

“Welcome to our website. We were founded in 2009. We pride ourselves on…” Blah, blah, blah. You’ve already lost them. Visitors still don’t know if you can fix their problem, whether you’re any good or what to do next.

Top that off with a site that looks older than your granny, hasn’t been updated for years and makes the next step hard work. Now all that attention you fought for is disappearing down the pan.

  • More spend. Same trickle.
  • Good buyers quietly leave.
  • You pay for attention twice.

Your marketing might already be working. The website is where people disappear.

Put that traffic to work

A website that does more than sit there looking pretty.

Looking pretty is nice. It doesn’t pay the bills. I build websites around what your buyers care about, the proof they need and a next step nobody needs a treasure map to find.

More good-fit visitors get a reason to contact you, without another round of posts, ads or SEO to replace the ones your old website lost. Same marketing. Same budget. More sales.

They feel understood

Start with their problem. Your company history can wait.

They trust what they see

Put real proof beside the claims it backs up.

They know what to do

Give them one obvious next step. Revolutionary stuff.

Who you gonna call?

A bald bloke from Yorkshire or another boring agency?

That chunky agency quote has plenty to pay for: the plush office, the pool table, the free mochas and a massive team you somehow end up funding. Then you brief the salesperson, repeat it to an account manager and hope some of it reaches whoever builds the thing.

With Northern Sauce, you work directly with me. I score the site, plan it, shape the copy, design it and build it. I’ve spent the best part of a decade doing this, including a chunk of it inside agencies on big accounts, so you get the experience without everything coming back wearing a lanyard.

My clients come back. Then they send their mates. I’m the web guy businesses recommend when somebody they know needs a new website.

That’s all the awards I care about.

Dave Merton Founder, Northern Sauce
From “something’s not right” to sorted

Score it. Price it. Sort it.

You see the problem, the price and the result. In that order.

1

Get your Scorecard

See where the current site loses buyers and what needs fixing first.

2

Get your fixed price

Know the full scope and exact price before anything starts.

3

Get it built

I build the new site, launch it and score it again.

If a new website isn’t the right answer, I’ll tell you before you spend anything.

Enough about what I say

The websites have done some talking too.

Real businesses. Real websites. Results with their names attached.

Better-quality enquiries Providence Wealth
Case study

Providence Wealth now gets better inbound enquiries and has a stronger site to send investors to.

Read the case study
Around £50k of enquiries The Oven Charmer
Case study

The Oven Charmer got around £50,000 of enquiries from the same ads that had brought in nothing.

Read the case study
A website worth sharing Fuelled Media
Case study

Fuelled Media finally has a website that matches the quality of its social and PR work.

Read the case study
Around £90k of quote enquiries Kenworth Engineering
Case study

Kenworth Engineering received around £90,000 of quote enquiries in the first two months.

Read the case study

Don’t take the bald bloke’s word for it.

Northern Sauce have helped transform our online presence and I genuinely couldn’t be happier with the result. From the initial brief through to launch, Dave was responsive, creative, and easy to work with at every stage. He took the time to really understand our brand and what we were trying to achieve, and the final product reflects that. Since the new site went live, the quality of inbound enquiries has improved, and it’s given us a far stronger platform to send investors to ahead of calls. In our world, first impressions count for everything, and having a site that looks and feels genuinely premium has made a real difference to how Providence Wealth is perceived. If you’re a business that takes its image seriously, Northern Sauce are the people to call.
ST Sam Taylor Director · Providence Wealth
We’ve had a great experience working with Northern Sauce. The team was helpful, friendly, and the website is excellent. We’ve already had new customers find us through it, and it’s made us realise a website needs to be far more than just an online presence.
Nat Merton Nat Merton Managing Director · Kenworth Engineering
Before Northern Sauce, my site was clunky and dated. I needed something that actually reflected my business, and Dave totally nailed it. He was super easy to work with, went above and beyond to help, and completely understood my vibe. The end result is a website that feels exactly like me, just far more professional, and one I’m finally happy to share. Can’t recommend Dave enough.
Carrie Bradley Carrie Bradley Managing Director · Avatar IP Law
We would 100% recommend Northern Sauce to anyone wanting a great website. Great service, great support, and always helpful. We’ll continue working with Northern Sauce for the foreseeable future.
Sanjay Mistry Sanjay Mistry Managing Director · Trackit247
We would 100% recommend Northern Sauce to anyone wanting a great website. Great service, great support, and always helpful. We’ll continue working with Northern Sauce for the foreseeable future.
Tom Smith Tom Smith Managing Director · GPSBob
My website and marketing strategy have been transformed, from a regrettable example of “what not to do” to an absolute masterclass in best practice.
Jonathan Wensley Jonathan Wensley Managing Director · NextGen EHS
I’d built a makeshift site on GoDaddy but it looked poor and was probably putting clients off. After rebranding I wanted something professional that matched the image of my business. Dave made the whole process easy, laid back, fast, and full of ideas I wouldn’t have thought of. The new site looks brilliant, works smoothly, saves me time with customers, and I’m now proud to share it. Worth every penny.
Aaron May Aaron May Managing Director · The Oven Charmer
I’d just taken on a block of new clients and needed a professional online presence fast. Dave made the whole process easy, kept everything organised, and turned things around quickly. The new site looks slick, gets great feedback, and makes my business feel far more professional.
Luke Adams Luke Adams Managing Director · LJ Adams Accounting
Working with Dave at Northern Sauce was unbelievable. After years of frustration with other web designers, he delivered exactly what we needed, no hidden costs, no nonsense, just clear communication and genuine care. The whole process was simple and stress-free, and the finished website perfectly reflects our business. We’re proud to share it now, and I’d recommend Dave without hesitation.
Rob Kneller Rob Kneller Managing Director · KIT365
As a new business I didn’t have the time or know-how to build a website, so Dave took it all off my plate, design, copy, and plenty of helpful feedback along the way. He was easy to work with, always on hand for questions, and the finished site looks great, feels professional, and makes it far easier to share what I do. I’ve already recommended him to others.
Will Colthup Will Colthup Managing Director · BCENE
Your marketing has done enough graft

Give it a website that pulls its weight.

Send people to a website that makes them feel understood, proves you can help and shows them what to do next. No more wincing when somebody says, “I had a look at your website.”

Get more from the attention you already have, and feel proud of where you’re sending it.

Useful stuff

Website advice without the marketing waffle.

Straight answers on websites, proof, pricing and turning more visitors into enquiries. Read what you need and ignore the rest.

Visit the Learning Hub