Get better enquiries. Win more clients.
Websites for established service businesses ready to rely less on referrals.
You’ve put years into doing great work. You deserve enquiries from people who value it, quotes that turn into paid work, and fewer evenings spent chasing both.
Your website should be helping you get there.
You’re busy doing the work. Who’s helping you win the next lot?
You know you can deliver. That’s never been the problem.
- You’ve built an established service business
- Your clients are happy with the work
- People already recommend you
The problem is what happens between jobs.
You get busy, finding new clients slips, and then you look at next month’s diary. Suddenly you’re back posting, networking or chucking more money at ads, trying to get things moving again.
- Too few enquiries, and you’re wondering where the next job will come from.
- Too many crap enquiries, and half your week goes on people who’ll never buy.
- You spend your evening on a quote. Send it over. Then hear absolutely nothing.
- You spend more to get your name out there, with little extra work to show for it.
It follows you home. You’re meant to be finished for the day, but there’s another quote to write or another email to chase.
“We just need more enquiries” sounds like the answer. But more of what?
A full inbox sounds great. Until you see what’s in it.
The price shoppers. The free advice seekers. The people who were never going to pay what your work is worth.
They all take time. And every hour spent on the wrong enquiry is an hour you can’t spend on a decent client, growing the business or getting home on time.
You want more of the people you can actually help, who value the work and are ready to talk. Your website can do a lot of that sorting before the phone rings.
But getting the right person to enquire is only half the job.
They’ve enquired. You’ve sent the quote. Now help them say yes.
A good conversation can still end in a silent inbox.
They might be comparing you with three other businesses. They might need someone else to agree. Or they might still be wondering whether you’re worth the extra money.
Your website should help answer what’s holding them back:
- “Have they done this well for someone like me?”
- “What do I get for my money?”
- “Why should I choose them over the other quote?”
That’s why the message, the examples and the words matter so much. They help you win the enquiry, then keep making your case after you’ve put the phone down.
So what does that mean for your week?
More work you actually want. More of your life back.
Picture opening your inbox to a job you’d love to take on. They’ve seen your work, understand what you offer and want to talk about getting started.
That’s an enquiry worth making time for. Here’s what we’re working towards.
A business you can plan ahead with
A week with room for something else
Sounds good. But who’s actually going to make it happen?
I’m Dave. You’ll work with me from the first chat onwards.
I run a service business too. I know what it’s like to deliver for clients while trying to keep the next bit of work coming in. And to feel guilty taking time off because you’re wondering what you’ll come back to.
Before websites, I worked in sales and customer service. For the last 10+ years, I’ve helped business owners turn what makes them good at their work into a reason for people to choose them.
- We start with your buyers: what they want, what puts them off and what makes you worth choosing.
- I write the words, design the pages and build the site. You won’t be left staring at a blank document.
- You deal with the person doing the work. If you’ve got a question, you ask me.
- You learn how to track visits and enquiries, spot what needs improving and make changes yourself.
You get a website built around winning the work you want, with someone who understands why that matters.
But you don’t have to take my word for what it’s like to work with me.
What do the owners who’ve done it say?
I’d built a makeshift site on GoDaddy but it looked poor and was probably putting clients off. After rebranding I wanted something professional that matched the image of my business.
Dave made the whole process easy, laid back, fast, and full of ideas I wouldn’t have thought of.
The new site looks brilliant, works smoothly, saves me time with customers, and I’m now proud to share it.
Worth every penny.
Northern Sauce have helped transform our online presence and I genuinely couldn’t be happier with the result. From the initial brief through to launch, Dave was responsive, creative, and easy to work with at every stage. He took the time to really understand our brand and what we were trying to achieve, and the final product reflects that. Since the new site went live, the quality of inbound enquiries has improved, and it’s given us a far stronger platform to send investors to ahead of calls. In our world, first impressions count for everything, and having a site that looks and feels genuinely premium has made a real difference to how Providence Wealth is perceived. If you’re a business that takes its image seriously, Northern Sauce are the people to call.
Working with Dave at Northern Sauce was unbelievable. After years of frustration with other web designers, he delivered exactly what we needed, no hidden costs, no nonsense, just clear communication and genuine care.
The whole process was simple and stress-free, and the finished website perfectly reflects our business.
We’re proud to share it now, and I’d recommend Dave without hesitation.
My website and marketing strategy have been transformed, from a regrettable example of “what not to do” to an absolute masterclass in best practice.
As a new business I didn’t have the time or know-how to build a website, so Dave took it all off my plate, design, copy, and plenty of helpful feedback along the way.
He was easy to work with, always on hand for questions, and the finished site looks great, feels professional, and makes it far easier to share what I do.
I’ve already recommended him to others.
Before Northern Sauce, my site was clunky and dated. I needed something that actually reflected my business, and Dave totally nailed it.
He was super easy to work with, went above and beyond to help, and completely understood my vibe.
The end result is a website that feels exactly like me, just far more professional, and one I’m finally happy to share.
Can’t recommend Dave enough.
I’d just taken on a block of new clients and needed a professional online presence fast.
Dave made the whole process easy, kept everything organised, and turned things around quickly.
The new site looks slick, gets great feedback, and makes my business feel far more professional.
We’ve had a great experience working with Northern Sauce. The team was helpful, friendly, and the website is excellent.
We’ve already had new customers find us through it, and it’s made us realise a website needs to be far more than just an online presence.
We would 100% recommend Northern Sauce to anyone wanting a great website.
Great service, great support, and always helpful.
We’ll continue working with Northern Sauce for the foreseeable future.
More clients who value your work. Less of your life spent chasing them.
A website built to help you attract the work you want, turn more quotes into a yes and stop explaining your value from scratch on every call.
The planning, words, design and build are done for you. You bring your knowledge of the business, examples of your work and feedback. I turn it into a website that helps people choose you.
Projects start from £5,999, with training to use and improve your site. You know the price, what’s included and the timeline before we start. Here’s how we get you there.
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Stage 01
Give the right clients a reason to choose you
You already know how to do a good job. The first step is making sure a potential client can see that too.
Your Website Blueprint brings together the work you want, the questions buyers ask and the reasons your clients trust you. We use your real work and client feedback to give people something solid to base their decision on.
- Make it clear who you help and which work you take on
- Show why your service is worth the money
- Back it up with relevant work and happy clients
- Plan the answers people need before they enquire or accept a quote
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Stage 02
Get the whole website done without it taking over your week
You don’t need to become a copywriter, learn to build websites or spend your evenings wondering what to put on each page.
I ask the questions, write the words, design the pages and build the site. You share what I need and review the work at agreed points. One person to deal with, a clear timeline and a website you approve before it goes live.
- Every page written for you, using what we learn about your business
- Design that makes the quality of your work clear
- Agreed review points, so you know when your input is needed
- Mobile display, speed and enquiry routes checked before launch
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Stage 03
Put it to work with the buyers you’re already talking to
Once the site is live, you can use it in the conversations already happening. After a call, send a relevant example. With a quote, share the page that explains your service and answers their questions.
You’ll learn which pages to use and when, so buyers have more to go on than your price. The site can help with today’s conversations while new people are finding you.
- Show a referred buyer why you’re worth speaking to
- Back up your quotes with relevant work and client feedback
- Give buyers something clear to share with another decision-maker
- Answer common questions without writing the same email again
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Stage 04
Know what to improve, instead of guessing
Going live is where the next part of the work starts. Real visitors show you where they’re interested, where they leave and what leads to an enquiry.
I train you to use the right tracking tools, understand the useful numbers and update the site yourself. You’ll know what to check, how to choose a change and how to see whether it helped. You take it forward with a clear routine.
- Learn to track where visitors and enquiries come from
- Understand the numbers that help you make decisions
- Update your own pages and test improvements
- Keep the site useful as your work and business grow
Still got something on your mind?
Fair enough. A new website is a proper investment. Here’s what you’ll probably want to know before we have a chat.
Projects start from £5,999. That includes your Website Blueprint, the copy, design, build and training to use and improve your website. The Blueprint is part of the project, with no separate fee.
The exact price depends on the size of your site and what it needs to do. We agree the work and the price before your project starts, with payments in stages.
If you run an established service business, have happy clients and know you can deliver good work, we’re off to a good start. You want more of the right enquiries, and more of those people choosing you.
You might be a consultant, an engineering firm, a trade business or a professional service. What matters is that you’ve got a service that already sells and you want your website to help you win more of the right work.
If you’re still figuring out what to sell, want the cheapest website you can find, or just need somewhere to put your phone number, I’m not the right fit.
Looking alright is one thing. Helping someone choose you is another.
Can people quickly see who you help, what makes you worth the money and why they can trust you? Does the site help you after a call or when you send a quote? Or are you still doing all that explaining yourself?
We’ll talk about what you need your website to do for the business and whether a new one is a worthwhile investment. There needs to be a good reason for the project.
Because the work starts with what will help your buyers choose you. Your message, your services, the questions people ask and the proof they need all shape the website.
You work directly with me, and I write the copy as well as designing and building the site. That means you’re not paying for a design and then being asked to figure out the words yourself.
You also learn how to use the site in your sales conversations and improve it using real visitor data. You get the skills to keep putting it to work for your business.
People still need a way to find you. That could be referrals, search, networking, posts or ads. Your website’s job is to help the right people who reach it understand your value, enquire and decide to work with you.
If nobody is finding your business, we need to be honest about that. A new website doesn’t magically create demand. On the call, we’ll look at where people find you and what happens next.
You’ll need to talk me through your business, share useful examples of your work and give feedback at agreed points. You don’t need to write the pages or learn how to build a website.
I do the writing, design and build. You check it reflects your business and approve it before it goes live.
The planning stage usually takes about a week. The build time depends on the number of pages and what the site needs to do. We agree your timeline before the project starts, so you know what’s happening and when.
We’ll talk about your business, the work you want more of and what’s happening with enquiries now. Too few coming in? Too many poor ones? Plenty of quotes, but not enough yeses?
We’ll look at how your website could help and whether the project makes sense for you. If we’re a good fit, I’ll explain the next steps. No need to have a brief written or all the answers ready.
That’s when you start learning from real visitors. Where do they come from? Which pages do they look at? Where do they leave, and what leads to an enquiry?
Your training shows you how to use analytics and tracking tools to answer those questions, decide what to change and check whether it helps. You also learn how to update the site yourself.
You’ll be the one reviewing the results and making improvements. The training gives you the tools and know-how to do it.
Another six months of chasing. Or a website that helps you win the work.
You’ve already put the graft into building a good business. You know how to look after clients and deliver the work.
But if your website keeps leaving the explaining and convincing to you, that’s more evenings on quotes, more money spent trying to get noticed and more wondering why it still feels this hard.
Ready for more enquiries worth your time, and more of them turning into clients?
Book a call. We’ll talk about where you are now, the work you want and how your website can help you get it.