Get more leads and sales consistently from your website
Most service-business websites look fine and do nothing. Yours doesn't have to. Strategy-first builds for the businesses that take sales and marketing seriously.
Your website is holding your business back
It should be doing the heavy lifting but right now It's doing none of it. You spend hours marketing yet the leads don't come out, and the whole sales job lands on you.
The site doesn't look like your business anymore
You’ve grown a lot in the last few years, but the site hasn’t kept up with you. It’s still out there selling who you were before.
The wrong people are booking calls
Tyre-kickers, freebie hunters, and jobs that aren’t really yours keep landing in your inbox, because nothing on the site is doing the work of filtering them out.
Plenty of traffic, no enquiries
People are finding the site fine. They’re just not doing anything when they get there, because nothing on the page is actually asking them to.
The right ones never get in touch
Your ideal client lands on the page, doesn’t see themselves anywhere on it, and leaves quietly. You’ll never know they were there in the first place.
Every project runs through the same framework, done in the right order
Most agencies design the site first and try to figure out the message later. We work the other way around. Diagnose and Define are where the work that drives leads and sales actually happens, and Design and Deliver bring it to life. Skip the first two stages and the next two will fail every time.
Diagnose
Find the bottleneck
- Where you're leaking leads right now
- Who's actually buying from you
- What's broken in the way it works today
Define
Fix the message
- What you sell, in plain English
- Who you're selling it to
- Why they should pick you over the next tab in their browser
Design
Make it clear
- The structure that converts visitors into enquiries
- A layout that works on a phone first
- A look that backs up the price you charge
Deliver
Ship and hand it over
- We build the whole site
- Push it live for you
- Hand it over and walk you through running it
Diagnose + Define
The strategy that does the actual work
Design + Deliver
The website that brings it to life
Two fixed-price packages, both built to bring leads in
Both run through the full 4D Framework, so you end up with a site that pulls better leads in, shortens your sales calls, and puts you front of mind with the people you actually want to work with. Pay in full or split the cost across three.
One Pager
Start winning better leads from week one, on a foundation built to grow with you when you're ready.
or pay in 3 monthly payments of £366
- A one-page site that turns visitors into real enquiries
- Learning Hub set up so you start ranking on Google as you publish
- One training call so you know exactly how to run it yourself
Full Site
Hand the whole sales job over to the site, so calls get shorter and the leads start qualifying themselves before they reach you.
or pay in 3 monthly payments of £866
- A five-page site that pre-sells you to visitors before they ever pick up the phone
- Learning Hub plan with your first three articles already written and live
- Full handover so you walk away running the site as confidently as you built it
Every package includes
- The full 4D Framework on every project
- Conversion copy written across every page so the site does the talking
- A custom WordPress build with no platform lock-in
- The whole site, yours to own on launch day
- No retainer and no ongoing dependency on us
- Pay in full, or split the cost across three payments
From call to launch within four weeks
There's no drawn-out sales pitch and no five-meeting kickoff. We start with a short call to see if we're a good fit, then run the whole project through the 4D Framework, and you own everything outright on launch day.
-
20 minutes
Book a call
A quick chat where you tell me what's broken, what you're trying to grow, and what's getting in the way. If I'm not the right person to fix it, I'll tell you straight.
A clear yes or no on working together
-
up to 4 weeks
Run the 4D Framework
We run one stage of the framework each week, working through Diagnose, Define, Design, and Deliver in order. By the end you've got a finished site that's actually built on strategy.
A site built on actual strategy, not guesswork
-
Launch day
It starts earning its keep
We hand you the site on a training call so you know how to run and update it yourself. From there it gets to work, pulling in better leads, shortening your sales calls, and putting you front of mind with the people you actually want to win.
More leads, shorter sales calls, less weight on you
Questions worth answering before you book a call
Most projects completed within four weeks from start to launch, with one stage of the 4D Framework running each week.
You don't need any copy ready before we start. Every package includes conversion copy written for you, drafted after the Diagnose and Define stages once we know exactly what's working in your business and what your buyers actually respond to.
Every site is built on WordPress, custom coded rather than thrown together with a drag-and-drop page builder. That means it's fast, easy to update, and you can host it wherever you like without being locked into anyone's platform.
Probably. I've built sites for accountants, lawyers, consultants, tradespeople, recruiters, fractional execs, IP firms, EHS specialists, and plenty of others. The work is for any service business owner who takes sales and marketing seriously.
Pre-revenue businesses, anyone shopping purely on price, anyone looking for a long-term creative retainer, big enterprise with procurement processes, and companies that don't actually take sales and marketing seriously. Better to say so up front than waste both our time later on.
You're free to change whatever you like once the site goes live. If you want me involved on something specific, I bill hourly for ad-hoc jobs with no minimum and no retainer.
Yes. You can split the cost into three monthly payments instead of paying it all up front, with a small premium for the convenience. Pay-in-full is the cheaper option and runs as a 50% deposit on signing, and the final 50% on launch.
It's a chat, not a sales pitch. We get to know each other a bit, work out together whether we're a good fit both ways, and only if you're happy with how it's all sounding do we talk figures and next steps.
First the contract and invoice go out for you to look over and get sorted. Once those are in, I send over the discovery questionnaire, which takes about 30 to 60 minutes to fill in, and the project starts properly as soon as that comes back to me. You also get set up on Basecamp, which is what I use for project management and all our communication, so everything stays in one place from day one.
Start your website project today
Book a 20 minute call. We go through your business, work out if we're a good fit, and take it from there.
See what people are saying
I’d built a makeshift site on GoDaddy but it looked poor and was probably putting clients off. After rebranding I wanted something professional that matched the image of my business. Dave made the whole process easy, laid back, fast, and full of ideas I wouldn’t have thought of. The new site looks brilliant, works smoothly, saves me time with customers, and I’m now proud to share it. Worth every penny.
Before Northern Sauce, my site was clunky and dated. I needed something that actually reflected my business, and Dave totally nailed it. He was super easy to work with, went above and beyond to help, and completely understood my vibe. The end result is a website that feels exactly like me, just far more professional, and one I’m finally happy to share. Can’t recommend Dave enough.
My website and marketing strategy have been transformed, from a regrettable example of “what not to do” to an absolute masterclass in best practice.
I’d just taken on a block of new clients and needed a professional online presence fast. Dave made the whole process easy, kept everything organised, and turned things around quickly. The new site looks slick, gets great feedback, and makes my business feel far more professional.
We’ve had a great experience working with Northern Sauce. The team was helpful, friendly, and the website is excellent. We’ve already had new customers find us through it, and it’s made us realise a website needs to be far more than just an online presence.
Working with Dave at Northern Sauce was unbelievable. After years of frustration with other web designers, he delivered exactly what we needed, no hidden costs, no nonsense, just clear communication and genuine care. The whole process was simple and stress-free, and the finished website perfectly reflects our business. We’re proud to share it now, and I’d recommend Dave without hesitation.
We would 100% recommend Northern Sauce to anyone wanting a great website. Great service, great support, and always helpful. We’ll continue working with Northern Sauce for the foreseeable future.
As a new business I didn’t have the time or know-how to build a website, so Dave took it all off my plate, design, copy, and plenty of helpful feedback along the way. He was easy to work with, always on hand for questions, and the finished site looks great, feels professional, and makes it far easier to share what I do. I’ve already recommended him to others.
everyday’s a school day!
Honest writing about websites, marketing, and building a small service business that doesn't run entirely on personal hustle.
