Your marketing generates attention. Then your website wastes it.
I build websites that turn the attention you’re grafting for into more of the right enquiries. Over the last 10+ years I’ve built a process that’s generated hundreds of thousands of pounds of enquiries for service businesses just like yours.
You don’t need more marketing. You need your website to win more enquiries.
You've already done the hard work
- Built an established business with a proven offer
- Lots of happy customers
- A solid reputation built on trust
You’re posting to social media, running paid ads and SEO, and you’re out there every week networking to get more leads for your business. You’re doing everything right.
Then all that attention lands on your website.
Most visitors leave without enquiring and you never knew they existed. Not because your marketing failed…it did its job and got them to your site. The website just didn’t do its job once they were there.
- Because the website isn't set up to convert traffic to enquiries
- It doesn't clearly show the value you can offer
- Or show how you're better than your competition
- Give them a reason to stick around long enough to enquire
The result? They don’t see what’s in it for them, shut down the tab as fast as they got there and go to your competitor who had a clearer message, even if they don’t offer as good a service as you do.
Your website is where the sale happens. Make it easy for them to choose you.
The biggest problem is that most business owners focus all the effort on marketing then forget that it all lands in one place. Your website.
And when the website isn’t pulling its weight, you end up:
- Spending more on SEO and Ads hoping it'll bring more enquiries
- Growth seems to stall despite the extra marketing spend
- Your competitors keep winning the work you should have won
You end up on the never ending rollercoaster of being busy one month, dead the next with nothing moving in your pipeline without you putting in more time and effort to generate sales. Frustration keeps building, you feel like the marketing spend never stops going up and the growth you desperately want never seems to materialise.
Your website should be central to your business growth, not a second thought.
Almost every buyer weighing up a high-value purchase will visit your website before they contact anyone. They’re checking you’re credible, comparing you against the rest of their shortlist, and looking for answers to the questions in their head without having to ring you to get them.
You put everything into the work, the service and the reputation you’ve built. Yet the one place 99% of your potential buyers actually go gets chucked to the bottom of the to-do list and left to rot.
A neglected website costs you revenue every single day. Every site I build is designed to be central to your growth, not a second thought.
With the website doing its job, the whole business changes.
Enquiries come in while you’re on a job or fast asleep. And they’re better enquiries. The people getting in touch have already read what makes you different and decided you’re worth talking to before they picked up the phone.
What changes in the business
What changes for you
I get your world because I live it every day.
I've been on your side of the counter
Before I ever designed a website, I worked inside businesses like yours. Sales, customer service, the front line, across a load of different industries. I’ve answered the phones and heard exactly what buyers ask before they’ll part with serious money. I don’t have to guess what your website needs to say.
And I’m still living it now. I run a service business selling a high-value service, same as you, doing my own marketing and feeling the quiet months in my own bank account. The business follows me to the dinner table too.
That’s the difference between me and an agency, where your website gets handed down a chain of account managers and freelancers who’ve never sold anything or sat by a quiet phone. With me, one person who’s lived your week writes the words, builds the site and answers the phone afterwards. And I’ll be honest in a way agencies won’t: if a full rebuild isn’t what your business needs, I’ll tell you, even when it’s less work for me.
What my clients have to say
I’d built a makeshift site on GoDaddy but it looked poor and was probably putting clients off. After rebranding I wanted something professional that matched the image of my business.
Dave made the whole process easy, laid back, fast, and full of ideas I wouldn’t have thought of.
The new site looks brilliant, works smoothly, saves me time with customers, and I’m now proud to share it.
Worth every penny.
Northern Sauce have helped transform our online presence and I genuinely couldn’t be happier with the result. From the initial brief through to launch, Dave was responsive, creative, and easy to work with at every stage. He took the time to really understand our brand and what we were trying to achieve, and the final product reflects that. Since the new site went live, the quality of inbound enquiries has improved, and it’s given us a far stronger platform to send investors to ahead of calls. In our world, first impressions count for everything, and having a site that looks and feels genuinely premium has made a real difference to how Providence Wealth is perceived. If you’re a business that takes its image seriously, Northern Sauce are the people to call.
Working with Dave at Northern Sauce was unbelievable. After years of frustration with other web designers, he delivered exactly what we needed, no hidden costs, no nonsense, just clear communication and genuine care.
The whole process was simple and stress-free, and the finished website perfectly reflects our business.
We’re proud to share it now, and I’d recommend Dave without hesitation.
My website and marketing strategy have been transformed, from a regrettable example of “what not to do” to an absolute masterclass in best practice.
As a new business I didn’t have the time or know-how to build a website, so Dave took it all off my plate, design, copy, and plenty of helpful feedback along the way.
He was easy to work with, always on hand for questions, and the finished site looks great, feels professional, and makes it far easier to share what I do.
I’ve already recommended him to others.
Before Northern Sauce, my site was clunky and dated. I needed something that actually reflected my business, and Dave totally nailed it.
He was super easy to work with, went above and beyond to help, and completely understood my vibe.
The end result is a website that feels exactly like me, just far more professional, and one I’m finally happy to share.
Can’t recommend Dave enough.
I’d just taken on a block of new clients and needed a professional online presence fast.
Dave made the whole process easy, kept everything organised, and turned things around quickly.
The new site looks slick, gets great feedback, and makes my business feel far more professional.
We’ve had a great experience working with Northern Sauce. The team was helpful, friendly, and the website is excellent.
We’ve already had new customers find us through it, and it’s made us realise a website needs to be far more than just an online presence.
We would 100% recommend Northern Sauce to anyone wanting a great website.
Great service, great support, and always helpful.
We’ll continue working with Northern Sauce for the foreseeable future.
Websites that win more enquiries. From £5,999.
Most websites get built the wrong way round. Design first, launch, then everyone crosses their fingers and hopes for the best. I do it the other way. We work out what the site needs to say, to who, in what order, and how it feeds your sales process before anything gets designed. It’s the process I’ve sharpened over ten years, and it’s where the results above came from.
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Stage 01
Website Blueprint
£999, paid separately from the build. We map where you are now, where you want the business to be and exactly how the website gets you there. You walk away with the full plan before a penny goes on the build: strategy, site plan, copy direction, wireframes and a scoped project with three price options.
And it’s yours to keep. Build it with me, hand it to another developer or build it yourself. Either way there’s no guesswork when the build starts, for you or for me.
- Full strategy: where you are, where you're going, how the website gets you there
- Site plan, copy direction and wireframes
- Complete project scope with three price options
- Yours to keep, whoever builds it
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Stage 02
Design, Build, Copy
This is where the Blueprint becomes your website. I write the words, design the pages and build the site myself. One person, nothing lost in handovers. Every page is written to answer your buyers’ questions, designed to look like the level you operate at, and tested before launch: speed, mobile, SEO foundations and every enquiry route checked end to end.
- Every word written for you – no "just send us your content"
- Custom design that matches the standard of your work
- Fast, secure and built on proper SEO foundations
- Every page and enquiry route tested before launch
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Stage 03
Optimise
Launch is where the guessing stops and the real data starts. For 90 days after go-live I watch how real visitors use the site: where they land, where they hesitate, where they enquire. Then I make the adjustments that dial the enquiries up. Most websites get launched and left. Yours gets tuned against reality.
- 90 days of post-launch monitoring
- Adjustments based on real visitor data, not opinions
- Enquiry routes refined as the numbers come in
- You see what changed and why
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Stage 04
Embed
The site’s live and dialled in. Now it gets wired into how you run the business. You get the training to update it confidently and a simple routine for what to feed it and what to check each month, so it keeps generating enquiries for years, not months.
- Training so you can update the site yourself
- A simple monthly routine: what to feed it, what to check
- The website wired into your sales process, not sat next to it
- Built to keep winning enquiries for years
What would more enquiries be worth to your business?
It only takes a small increase in the number of visitors converting into enquiries to have a massive impact on your revenue and growth.
Questions, answered
The things people ask before they get in touch. If yours isn’t here, ask me on a call – no hard sell, you’ll leave with clarity either way.
Builds start from £5,999, and every project starts with the Website Blueprint at £999 – that’s where you get an exact price, with three options to choose from, before committing to anything.
What moves the price up from there: the number of pages, eCommerce, CRM and business systems integrations, booking systems, member areas, and how much needs writing. The Blueprint scopes all of it upfront, so the price you agree is the price you pay. No surprises halfway through.
Established service businesses where a new client is worth proper money – trades, professional services, engineering, consultancies. You’ve got a proven offer, happy customers, and you’re already out there doing the marketing. Your problem isn’t attention, it’s converting it.
Who I’m not right for: brand-new businesses still working out their offer, anyone competing to be the cheapest quote, and anyone who just wants a quick brochure site to tick a box. Nothing wrong with any of those – I’m just not the best value way to get them.
Because it’s a standalone piece of work with standalone value. For £999 you get the full strategy, site plan, copy direction, wireframes and a scoped project with three price options. It’s yours to keep – build it with me, build it with someone else, or build it yourself.
It also protects both of us. Neither of us commits to a build until we both know exactly what’s being built, why, and what it costs. No guesswork, no scope creep, no awkward conversations three weeks in.
You can – there are plenty of £500 template sites out there, and for some businesses that’s the right call. But if a single client is worth thousands to you, the maths changes. A site that wins you one extra job a month pays for itself fast. A cheap one that loses you a job a month costs you far more than it saved.
You’re not buying pages. You’re buying the thing that turns your marketing spend into enquiries.
Most bad experiences come from the same place: your project handed down a chain of account managers and freelancers, nobody really accountable, and the designer disappearing the day it launches.
With me, the person who diagnosed your business writes the words, designs the pages, builds the site and answers the phone afterwards. You see progress as it happens, nothing goes live without your say-so, and I’m still here 90 days after launch tuning it against real data.
Maybe – but I’ll be honest with you about it. Most people come to me thinking their site looks dated. Sometimes that’s true, but looks are rarely the reason it isn’t producing work. The message, the proof, the buyer questions, the enquiry route – that’s usually where the leak is.
The Blueprint gets to the truth of it. If a lighter fix is genuinely what your business needs, that’s what I’ll recommend, even if it’s less work for me.
The Blueprint takes about a week. The build depends on what we scope in it – you’ll have exact timelines alongside your three price options before anything starts, so you know the date you’re working towards from day one.
No. Every word gets written for you – that’s half the point. The words are what sell, so they’re not getting outsourced to the person busiest running the business. You review everything and nothing ships until it sounds right to you.
Ready to start getting more enquiries from your website?
You’ve built a great business. Now get the website that wins you the work to match it.
