Your Blog Section is a Digital Graveyard (And it’s Killing Your Sales)

I was on an SME website the other day, checking out their blog.

And what I found was… grim.

A “Welcome to our Blog!” post from 2019.
A single post titled “Exciting Company News” (that no one outside their office cares about).
Three generic SEO articles from 2015—probably written by an intern who left years ago.
That’s it.

At this point, you’d be better off not having a blog at all.

But here’s the thing—your potential customers DO check your blog. And when they see a digital graveyard, what do they think?

❌ “Are these guys still in business?”
❌ “If they can’t keep their own content fresh, how reliable are they?”
❌ “This website feels abandoned… probably not worth my time.”

A neglected blog kills trust. And trust is the difference between someone reaching out… or clicking away forever.

Here’s the thing… your blog is either helping your business or hurting it.

And right now, if it’s gathering dust, it’s doing the latter.

Because whether you realise it or not, your prospects DO check your blog.

Maybe they landed on your site from Google. Maybe they clicked through from LinkedIn. Maybe they were this close to getting in touch… and then they saw your blog.

And what did they find?

• An old post that makes it look like your business is on life support.
• Self-indulgent company updates that no one (outside your team) cares about.
• SEO articles that were clearly written to game Google rather than actually help people.

And guess what happens next?

❌ They leave your website.
❌ They Google your competitor.
❌ They buy from them instead.

Because trust is everything in business. And a dead blog doesn’t scream “trustworthy”—it screams outdated, unreliable, not worth my time.

If you haven’t updated your blog since the days of fidget spinners and “the dress” debate, it’s not just useless—it’s probably losing you money.

Right, so we’ve established that a neglected blog makes your business look like it’s stuck in 2017. But let’s flip this around—because when done properly, your blog isn’t just a “nice to have.”

It’s a lead-generating, trust-building machine.

A good blog does four things:

✅ It answers the questions your prospects are already Googling

• People have problems. Your blog should help them solve them.
• Example: Instead of “Exciting Company News,” write “How to Stop Your Website from Losing Leads” or “5 Things Every SME Website Must Have”.

✅ It keeps visitors on your site longer (which means more trust = more sales)

• The longer someone spends on your website, the more likely they are to convert into a lead.
• A great blog post keeps them engaged, learning, and moving closer to working with you.

✅ It positions YOU as the expert

• If your content educates, informs, and helps, people will remember you when they need your services.
• A blog isn’t about selling—it’s about proving you know your shit.

✅ It helps close deals (before they even speak to you)

• A solid blog builds so much trust that by the time someone reaches out, they already know they want to work with you.
• Instead of convincing them to buy, you’re just sorting the details.

Now, compare that to the sad, forgotten blog on your site. Which one do you think helps your business grow?

Alright, so your blog’s a mess. What now?

Here’s exactly how to turn it into a proper lead-gen tool:

💡 Step 1: Remove the Dead Weight

• If your last post is years old, do one of three things:
  • Update it with fresh insights (Google loves updated content).
  • Merge similar posts to create a single valuable piece.
  • Delete it if it’s completely irrelevant. (Yes, really. A dead blog is worse than no blog.)

💡 Step 2: Write for Your Prospects, Not Yourself

• No one cares about “Company News” or your office bake sale.
• Instead, write useful content that:
  ✅ Solves problems → “How to stop your website from losing leads”
  ✅ Answers real questions → “What makes a high-converting homepage?”
  ✅ Educates, not sells → When people trust you, they’ll buy from you.

💡 Step 3: Post Consistently (Without Burning Out)

• You don’t need to post every week—but you do need quality over quantity.
• Even one great post per month is better than weekly generic fluff.
• Repurpose content → One good blog = LinkedIn post + Twitter thread + shortform video.

💡 Step 4: Make It Easy to Read

• Short paragraphs. No one wants to read a wall of text.
• Subheadings. Guide the reader through.
• Bullet points. Because people skim first, then read.

🚨 Be honest—when was the last time you updated your blog?

If you have to think about it, that’s already a bad sign. 😅

And if your last post is from back when fidget spinners were a thing, then you’re not just neglecting your blog—you’re losing leads, trust, and potential sales.

So here’s your challenge:

✅ Go check your blog. Right now.

• If it’s gathering dust, commit to fixing it.
• If it’s full of outdated posts, start updating or deleting them.
• If it’s non-existent, start writing your first useful post today.

Because here’s the reality—your competitors are out there educating, building trust, and attracting leads through their content.

Meanwhile, your blog is sat there, gathering digital cobwebs.

So what’s it gonna be? Fix it, or let it keep holding your business back?

Schedule a call with us today if your blog section needs bringing back from the dead.