Learning Hub
How to get a website that wins work.
Straight answers on websites, marketing and sales for service businesses.
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6 guides in Sales
Your buyer asked ChatGPT before they called you. Now you’ve got to sell against its answer.
You get on the phone with someone who needs the service you’ve spent years getting good at. They ask what the job involves, you explain it, and then you hear: “Well, ChatGPT said…” I’ve been speaking to business owners who feel like winning sales is getting harder. You can blame the economy or the number Continue reading “Your buyer asked ChatGPT before they called you. Now you’ve got to sell against its answer.”
Why telling clients not to buy wins you more high-ticket work
At a glance Telling a prospect they don’t need it, or to wait, or to go somewhere else, is the strongest trust signal you’ve got. It works for one reason: it costs you the sale. That cost is what makes it believable. On high-ticket work, where the buyer’s biggest fear is being oversold, the personContinue reading “Why telling clients not to buy wins you more high-ticket work”
How to write a case study that wins high-value clients
At a glance A business case study is a short, true story about one client: the problem they brought you, what was at stake, what you did, and what changed. With a number attached. It’s the closest thing your website has to a reference call. By the time a buyer fills in your contact form,Continue reading “How to write a case study that wins high-value clients”
How to qualify out tyre-kickers without scaring off good buyers
At a Glance You can’t qualify out tyre-kickers on the sales call. By then they’ve already cost you the hour. The filtering has to happen on your website, before anyone gets in touch. Most advice on qualifying leads only kicks in once the wrong-fit enquiry is already in your inbox, which is the most expensiveContinue reading “How to qualify out tyre-kickers without scaring off good buyers”
Why Every Business Website Needs a Learning Hub
Most small business websites are passive brochures. A learning hub is the section that turns your site into a 24/7 sales tool and closes sales before anyone picks up the phone.
Why Your Website Isn’t Converting (And It’s Probably Not the Design)
You’re showing up, getting traffic, and still not getting enquiries. Before you blame the design, read this. The real reason websites don’t convert is almost never what people think.