£90k of quote enquiries in the first two months.

Where they were

A very old brochure site that talked entirely about Kenworth: their machines, their history, them. Nothing about the buyer. An engineering buyer with a job to spec couldn’t find the information they needed to make a decision, and when they did want to enquire, the site made it hard work. Marketing was happening; nobody could say what any of it was producing.

What we found

Kenworth’s reputation was bringing people to the site – attention was never the problem. The leak was what happened next: visitors couldn’t turn themselves into enquiries. No buyer-focused answers, no easy route to a quote, no tracking to show what was working. A £2.5m business with its front door painted shut.

What we changed

A message aimed at the buyer, not the machines.

The buyer is the hero of the story; the site is positioned around their job, their spec, their decision.

A quote request in seconds.

The enquiry route stripped down to the minimum a busy engineer will tolerate.

A learning hub that does the explaining.

Buyers decide before they call. The hub answers the questions that used to go unanswered (or cost a phone call nobody made).

Tracking on everything.

Every enquiry attributed, so for the first time they could see what their marketing was doing.

Built for every screen.

What changed

Around £90k of quote enquiries through the site in the first two months.

Every enquiry tracked and attributed to source.

four years The site ran before they came back for a refresh, and they run it themselves.

“

“Far more than just an online presence.”

Natalie Kenworth Engineering