A message aimed at the buyer, not the machines.
The buyer is the hero of the story; the site is positioned around their job, their spec, their decision.
£90k of quote enquiries in the first two months.
An engineering firm with a £2.5m reputation and a brochure site that talked about machines instead of buyers. We rebuilt it around the buyer’s decision – their job, their spec, their questions – and tracked around £90k of quote enquiries in the first two months.
~£90k of quote enquiries in the first two months
Tracked every enquiry attributed to its source for the first time
4 years the site ran before they came back for a refresh – and they run it themselves
Where they were
A very old brochure site that talked entirely about Kenworth: their machines, their history, them. Nothing about the buyer. An engineering buyer with a job to spec couldn’t find the information they needed to make a decision, and when they did want to enquire, the site made it hard work. Marketing was happening; nobody could say what any of it was producing.
What we found
Kenworth’s reputation was bringing people to the site – attention was never the problem. The leak was what happened next: visitors couldn’t turn themselves into enquiries. No buyer-focused answers, no easy route to a quote, no tracking to show what was working. A £2.5m business with its front door painted shut.
What we changed
A quote request in seconds.
The enquiry route stripped down to the minimum a busy engineer will tolerate.
A learning hub that does the explaining.
Buyers decide before they call. The hub answers the questions that used to go unanswered (or cost a phone call nobody made).
Tracking on everything.
Every enquiry attributed, so for the first time they could see what their marketing was doing.
Built for every screen.
What changed
Around £90k of quote enquiries
through the site in the first two months.
Every enquiry tracked
and attributed to source.
four years
The site ran before they came back for a refresh, and they run it themselves.
“Far more than just an online presence.”
Natalie Kenworth Engineering
The pattern
Two different businesses, same story: money and effort going into marketing, and a website quietly wasting it. The attention arrives, the enquiries don’t, and nobody can see the leak because nobody’s measuring it.
That’s the work: find where your website’s leaking first, then build the site that turns the attention you’re already earning into enquiries – and hand you the controls.
How much is your website leaking?
The Website Scorecard is a free two-minute assessment. Answer 12 quick questions about your business and get a personalised report showing where your website’s leaking enquiries, what it’s costing you in pounds, and what to fix first.