Digital Marketing

Are you struggling to get your message out to the right people, in the right place and at the right time? Or maybe you want to increase the number of visitors to your website or grow your social media presence. 

Digital marketing is the way to go. From SEO to Content Marketing, Paid Advertising through to Email Marketing, Northern Sauce can cover all your digital marketing bases and help to deliver impactful digital marketing strategies that get you the results your business needs. 

Digital marketing is a broad term that covers a wide range of marketing activities. From creating a website and driving traffic to it, to developing targeted campaigns on social media or search engines, digital marketing covers a lot of ground. And its reach is only growing as more and more people get online.

But what can digital marketing really do for your business? When done right, digital marketing can help you

With digital marketing, you're not limited by geographical boundaries. You can connect with your perfect customer and deliver your brand message to them wherever they are in the world.

Digital marketing allows you to be there for your customers when they're actively searching for what you have to offer. Whether they're looking for information about your product or service, or ready to make a purchase, you can be there to meet their needs.

A strong digital marketing strategy helps you build trust with your target audience. By providing valuable content and delivering on your promises, you can earn the trust of potential customers and turn them into lifelong fans.

Digital marketing can help you attract new customers and grow your business. By reaching a larger audience and making it easy for them to find you, digital marketing can help you take your business to the next level.

At Northern Sauce, we understand that the digital landscape is constantly changing. That's why we offer a range of flexible marketing services that can be tailored to meet your specific needs. 

Whether you're looking to improve your SEO rankings, drive traffic to your website, or convert more leads into customers, we can help. Our services include SEO, Social Media Marketing, Content Marketing, pay-per-click (PPC) advertising, Email Marketing, and more. We'll work with you to identify your goals and create a customised plan to help you achieve them.

SEO is the process of optimising a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO benefits businesses by helping them to reach more potential customers online. While SEO takes time and effort to implement, it can be a very effective way to grow your business.

SEO can help you to achieve long-term success in Google search, outrank your competitors, and earn more organic website traffic. When done correctly, SEO can be a powerful tool for any business looking to grow its online presence.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

PPC Marketing is a form of online advertising that allows businesses to display ads on search engine results pages (SERPs) and through paid social media posts. When a user clicks on one of these ads, the business pays a fee to the search engine. PPC marketing can be an effective way to drive traffic to a website and generate leads.

One of the main benefits of PPC marketing is that it allows businesses to reach users who are actively searching for keywords related to their products or services. This means that businesses can target their ads specifically to users who are more likely to be interested in what they have to offer and that are at a stage where they are ready to purchase.

PPC marketing can be an effective way to drive traffic and generate leads for your business.

Social Media Marketing (SMM) is the use of Social Media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. By using Social Media platforms like Facebook, Twitter, and LinkedIn, you can connect with potential and current customers to create a community around your brand

Overall, Social Media Marketing is an essential part of any digital marketing strategy. If you're not already utilising Social Media to grow your business, you're missing out on a huge opportunity to reach your target market.

Email marketing is a form of digital marketing that uses electronic mail as a means of communication with potential and current customers. Email marketing can be used to promote products or services, increase brand awareness, or build customer loyalty. Additionally, email marketing can be an effective tool for staying in touch with your customers and keeping them updated on your latest offers.

Email marketing can benefit your business by providing a direct and personal way to communicate with your customers. It can also help you to reach a larger audience with your message and to build customer loyalty by providing valuable information and timely updates. Email marketing is an essential part of any successful marketing strategy, and it can help you to achieve your business goals.

Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action. This action could be anything from making a purchase to signing up for a newsletter. By increasing the conversion rate, businesses can increase their revenue without necessarily having to increase their traffic levels. Conversion rate optimisation can be used to improve any number of key metrics, but it is most commonly used to improve sales or leads.

There are a number of ways to improve Conversion Rates, and the most effective approach will vary depending on the individual business and website. However, some common methods include A/B testing, optimising the website layout and design, and improving the quality of web copy. Conversion Rate Optimisation is an important part of any digital marketing strategy, and businesses that invest in CRO can reap significant rewards.

One of the most common questions we get asked by clients who are considering digital marketing is “what results can I expect?”. It’s a valid question – after all, results are what matter most in any marketing efforts.

Digital marketing results will vary from business to business, depending on factors such as their goals, target market, and budget. However, there are some general results that businesses can expect from investing in digital marketing.

- An increase in website traffic

- More leads and sales

- A higher degree of engagement with their target audience

- Improved branding and reputation

- Greater insight into their target market

Of course, these results will take time and effort to achieve. You shouldn’t expect overnight success from digital marketing campaigns. However, with a consistent and strategic approach, they can achieve long-term success that will bring you closer to your goals.